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Mamaearth is a direct-to-consumer brand that sells personal care, baby care, and color cosmetics. The brand was founded in 2016 by Varun and Ghazal Alagh.
Features
Natural and toxin-free: Mamaearth claims their products are free of toxins, harmful chemicals, and parabens.
MadeSafe certified: Mamaearth is Asia's first brand to receive the MadeSafe certification for toxin-free products.
Cruelty-free: Mamaearth is a cruelty-free brand.
Plastic-positive: Mamaearth recycles more plastic than it uses.
Products Skin care products for men and women, Hair care products for men and women, Baby skin care products, and Color cosmetics.
Business model Sells products through their online platform and their own physical stores, Focuses on sustainability, and Uses innovative marketing
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